Today, ASTOR writes a new page in its history with the arrival of the internationally successful top model Heidi Klum as the new face and artistic advisor of the brand.

As part of the long-term collaboration, Heidi has partnered with ASTOR to help set artistic direction for a new generation of modern make-up, collections and shades.

True to its philosophy, ASTOR chose to collaborate with Heidi Klum for her beauty, her strong personality and her talent. She is not only an internationally successful model, multi-talented television host and producer, actress, fashion designer and certainly an astute business woman but also a real woman. A mother of four, a loving wife, a woman with a great sense of humor, grounded in being herself, true to her roots and true to life. 

Heidi will be involved in the design of product collections inspired by the latest runway trends, and appear in print and television campaigns. A life-long lover of ASTOR, Heidi reveals, “I’m thrilled to be part of the ASTOR family! ASTOR has such a long and strong heritage and continues to create innovative products with great colors and textures. I look forward to bringing my experiences in fashion and beauty to my new role.” 

We are delighted that Heidi Klum will be representing ASTOR, especially at such an exciting time in the brand’s development as it moves forward with a new visual identity.  As an elegant, confident, successful woman, wife and mother, Heidi perfectly represents ASTOR’s new signature: "Live Beautifully".

Heidi Klum was an obvious choice for us to be brand ambassador for ASTOR.  Her beauty is glamorous and feminine but she’s also down to earth and approachable. That’s why she is an inspirational role model for women of all ages.  Furthermore, we’re very excited about the fashion influences she’ll be able to bring to new product collections.

Heidi Klum's modeling career began in her hometown of Bergisch Glodbach, Germany, when she won a nationally televised model search. Soon after, she moved to the U.S. and quickly began booking jobs, including with lingerie megabrand, Victoria's Secret. After walking in the 1997 Victoria's Secret Fashion Show, the relatively unknown model was dubbed "The Body" among fashion industry veterans. Heidi's appeal and celebrity grew after being chosen as the cover model for the 1998 Sports Illustrated Swimsuit issue.

Heidi Klum has also established herself as a multi-talented television host and producer, actress, fashion designer and astute business woman.  She is known across the world not only for her fashion magazine covers but also as the award-winning host of "Project Runway" and "Germany’s Next Top Model by Heidi Klum", for her numerous appearances in television shows and films.  Klum has created and designed several successful beauty and fashion collections for brands including Victoria’s Secret Beauty, Destination Maternity and New Balance for Amazon.  She is excited to bring her expertise and experience to this role.