ASTOR has been creating high-quality cosmetic products for 60 years, enabling every woman to express her beautiful best in any situation. Passionate about beauty, we feel uniquely attuned to women’s beauty needs and try to offer them real responses.

Surfing on the post-war economic boom and women’s desire to be colorful and fashionable again, ASTOR was launched as a pioneering brand in 1952. Our name comes from the Astor family, who founded New York’s famous Waldorf Astoria hotel and were originally from the German town of Waldorf.

Since then, ASTOR has grown to be one of the leaders in the European cosmetics market by remaining focused on innovative and reliable products. Color continuously set trends over the decades and enabled generations of women to live their beauty to the fullest.

Ever since its creation, ASTOR has wanted to help women look and feel beautiful, and experience how beautiful it is to be yourself.