Inspired by fashion
Throughout the years, ASTOR has been a color leader, with shades that are always in tune with women. With more than 500 products and shades, every woman can find her best match to be stylish, modern, trendy and fashion. 
We want to highlight every woman’s own personal style rather than forces a unilateral Fashion Trend — helping women to select what suits them the best, what suits their own style, always in a fashionable way.
Today, more than ever, we develop fashion color collections with our new artistic advisor and fashion expert Heidi Klum, to offer you products that are always in tune with the latest trends and shades.
Fueled with technology…
Behind the scenes, makeup experts, dermatologists and packaging designers mastermind the latest innovations. Our R&D teams in Monaco and Morris Plains adapt our formulas to each skin type and need for the most beautiful make-up result at every age. New concepts, new technologies, ingenious new packaging, innovative formulas, exclusive ingredients and amazing textures all deliver genuine ASTOR performance. The kind of innovation women expect…together with an extra dose of care and effectiveness for a "Technology that makes sense."
 … But technology that makes sense
We don’t want to play the game of making bigger and bigger promises or providing overly complex information about our products. We want to deliver smart technology that makes sense for today’s women. It is all about understanding women - and their desires - to be part of their life.
We also want to focus on color and texture because makeup is all about having fun, being surprised, finding the latest product to create your own look. Let’s have fun!
Designed with style
ASTOR products have appealed to women for years with distinctive and modern elegance and a special focus on clever details. ASTOR packagings are always designed so makeup sessions are a pleasurable, beautiful, joyful ritual…
Expressed with life
Because each woman is unique and different, because each woman has multiple facets — mother, wife and daughter, seductress and business woman, in the intimacy of their home and out for party — because each woman is great at multi-tasking, changing her moods and personalities, we want to offer to every woman the possibility to live beauty her own way.
We develop cosmetics for every style and we want to invite every woman to live their own beauty so that every make up session is a real pleasure.